Jersey is famous worldwide for its own breed of cow and superior quality milk and the prized Jersey Royal, but the Island can also be proud of an abundance of fresh, seasonal produce and a variety of skilled craftsmen and artists who create a range of excellent products.
If you want to enjoy the best of what Jersey has to offer then look for the Genuine Jersey mark – the guarantee of local provenance.
Products and produce carrying this distinctive mark have been reared, grown and caught in Jersey and or created by accredited Islanders and local businesses who qualify to be members of the Genuine Jersey Association.
Products carrying the distinctive red Genuine Jersey mark include dairy goods, fruit and vegetables, herbs and salads, meat and poultry, fish and shellfish, pottery, wines, spirits and beers, jewellery, needlework, decorative stonework, wooden artifacts, glassware and artwork. Genuine Jersey produce and products can be bought in the main shopping centre in St Helier and outlets Islandwide – including, galleries, studios, tourist attractions and heritage sites, farm shops and markets and sampled in restaurants, pubs, cafés and from ice cream stalls.
Genuine Jersey was launched in 2001 to promote the diversity and quality of local produce and products. Since the Association started it has attracted a loyal and enthusiastic membership. While some members ensure the survival of Jersey’s heritage and traditions others are at the forefront of introducing pioneering farming methods, new crops or exploring previously untapped international markets.
Today the Genuine Jersey mark is seen as a byword for the best the Island has to offer. Look for it before you buy.
Advertising materials
Creative Guidelines Document (2.2Mb)
View or download the generic Genuine Jersey Produce advert
View or download the generic Genuine Jersey Product advert
View or download the Genuine Jersey Buy Local Leaflet
*We have provided Jpeg versions of the logo for Word, Powerpoint or other low-resolution usages. These should not be used for professional printing. Refer to the Creative Guidelines Document (2.2Mb) for a full guide to usage of the Genuine Jersey marks.
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