About Genuine Jersey...

Genuine Jersey was launched in 2001 to promote the diversity and quality of local produce and the skills and materials involved in their production. The idea came from a small group of businesses who recognised the value of offering customers distinct and unique local products.

They were concerned visitors were being misled into believing some goods were local when in fact they were only being assembled in Jersey or made outside the Island but using local ingredients.

Shoppers now know when they buy a Genuine Jersey product they are supporting local jobs and boosting the Island’s economy.

Since the Association started it has attracted a loyal and enthusiastic membership. While some members ensure the survival of Jersey’s heritage and traditions others are at the forefront of introducing pioneering farming methods, new crops or exploring previously untapped international markets.

Today the distinctive Genuine Jersey logo is seen as a byword for the best the Island has to offer.

For further details please send us an email or use our feedback form.

Membership committee