Education |
This is achieved in part by educating local people and visitors about the benefits of buying local and informing them about the range and diversity of seasonal produce on offer.
The educational campaign has included organising talks to schools, farm visits and cookery demonstrations and tastings. The association held a two-week long initiative called A Genuine Jersey Fortnight to encourage supermarkets, shops and farm shops to promote local produce. Retailers also hold a number of promotions which are supported by local suppliers, advertising and events.
The associaton organises competitions and educational initiatives in Island schools, often in conjunction with the Health Promotion Unit. A recent initiative invited primary schools to design packaging for a member's farm eggs and poultry. The winning design from Grouville School will be used on Le Marinel Farm's egg boxes. If you would like to find out more about the association our merchandising coordinator Catherine Vint will be happy to visit your school, club or organisation to explain more. |
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The Genuine Jersey Products Association is committed to raising awareness of local produce and products and supporting all those involved in their production.
